Women in Business
First-Time Attendees Get Taste of
Ask most BrandSource members why they joined the buying group, and beyond the competitive vendor programs, website and digital marketing support, and myriad other dealer-first initiatives, the answer heard most often is the camaraderie among members.
That esprit de corps – the sharing of challenges, achievements and best practices with peers across the nation – was in full view during the 2019 Convention’s First-Time Attendee Meet & Greet, held on the first day of the show.
The late afternoon cocktail reception, a warmup for the 50th Anniversary Celebration to follow, brought newly minted BrandSource members (as well as possible future participants) together with group officers, suppliers and staff to help break the ice and welcome the newcomers aboard.
Among the first timers in attendance was the leadership team from K&A Appliance in Lancaster, Pa. As sales manager Lex Amaro told YourSourceNews, “We’re trying to grow as big as possible” and BrandSource has the platform to make that possible, he said. Added GM Pete Todd: “It sounded exactly like what we were looking for; it just sounded like a good fit.”
We couldn’t agree more, and salute all our new members as they enter the fellowship of BrandSource dealers.