The accent was on learning at BrandSource’s 2019 Convention & Expo, where members boned up on everything from sales training and leather repair to the impact of 5G and pin-posting on Pinterest.If Knowledge is Power, Then the 2019 BrandSource Convention Reigned Supreme
Digital Marketing
Digital Marketing (And CMO John White) Were Front and Center at BrandSource Convention
AVB CMO John White briefing members on the coming 5G wave.
Product Training
Manufacturer Training Sessions Kept Members Ahead of the Technology Curve
Lynn and Teresa Parrish of Kitchen’s Inc. at the GE Appliance session.
Elux Training Challenge
Heavy Hitters Training Session Scores Big
The Electrolux classroom session was filled with more than a lecture and presentation. For the first 30 minutes, participants learned first-hand from an Electrolux engineer turned product specialist about new dishwasher and dryer technology and cutting-edge design features in new Electrolux models. Once everyone was up-to-speed, a friendly competition ensued among the attendees. Their goal, to reverse a door on an Electrolux dryer as fast as possible. Going into the final classroom session, the time to beat was just over five minutes. Six contestants went head to head using only a manual screwdriver and a power driver. The competition was fierce and often times comical. If you think it’s easy – you try reversing a dryer door with Electrolux professionals as well as your own peers lurking over your shoulder! In the end, the best times came from the two competitors Jeff Schiller and Jason Youngrepresenting Young Appliance in Alpena, Michigan. Both blew away the five-minute mark set by their predecessors.
In the end, fun was had by all and more than that, break-out sessions like this one provided a great learning experience for all in attendance.